MailChimp is a company that is focused on email, and their website says:  “MailChimp helps you email the right people at the right time.”  In 2013 the company studied 24 billion successfully delivered emails, and they discovered the power inherent in one word.   When the word “urgent” was in the subject lines, the emails were much more likely to be opened.

Words like “urgent” will jolt most dolts out of their daydreaming existence and back to reality.  This type of charged language, unless overused, can effectively capture the attention of the intended audience.

To apprehend the attention of those who could only pretend righteousness, Jesus spoke a word of urgency:  “Repent or you will perish (Luke 13:3, 5).”

When you read the gospel of Mark, the first words of Jesus are an evangelistic call to repent:  “The time is fulfilled, and the kingdom of God is at hand; repent and believe in the gospel (Mark 1:15).”

“Repentance comes from the Greek word “metanoia,” and it means a” change of mind.”  When a person repents, he turns from sin to God.  The story of the Prodigal Son is a good example of repentance:  When he came to himself, he said . . . “I will arise and go to my father, and will say to him, Father, I have sinned against heaven and before you.”

“Praise” and “worship” are two of the feel-good-words associated with the church today.  These are important features of a person’s relationship with Christ, but they are meaningless unless you attend to the urgent need to repent of your sin.

People don’t mind focusing on the failures, faults and sins of people they know, but they start to back-peddle and say, “Don’t meddle” when it comes to their personal need to repent.