To find the answer to the question, three researchers studied 139 diners at an all you can eat (AYCE) buffet:
- Location of the experiment: Italian AYCE buffet in New York
- Time Period: Two weeks
- Criteria: Some of the139 participants were given a flier for an $8 buffet or a $4 buffet with both buffets serving the same food.
- Results: People who ate from the $8 buffet rated the pizza 11% tastier than those who ate from the $4 buffet.
One of the authors of the study, David Just, said: “People set their expectation of taste partially based on the price—and it becomes a self-fulfilling prophecy. If I didn’t pay much it can’t be that good. Moreover, each slice is worse than the last. People really ended up regretting choosing the buffet when it was cheap.”
After reading this article, I wondered about the value of “cheap” faith compared to costly faith:
- Are Christians more satisfied, fulfilled, and happy, when their faith costs them something?
- Is this one reason Solomon wrote, “Whatever your hand finds to do, do it with your might.”
- Is this the secret to the saints of Hebrews 11 who lived vigorous faith-filled lives?
As you prepare to say good-bye to 2014, and enter 2015, let me suggest a New Year’s Resolution: “I resolve to invest more in my life as a Christian, and I will do this by spending more time in prayer, reading my bible, and sharing my faith.”