When thermometers record the sizzling summer heat in triple digits, and people seek the shade instead of the sun, they are rarely thinking of Christmas. For several years now, some merchants have been trying to refocus your thoughts and stoke the fires of your holiday spirit by offering Christmas in July.
The always sentimental Hallmark runs a series of Christmas-oriented movies during the month of July. Their hope is that their feel-good movies will get you out of your recliner and into their stores to make a purchase for that special someone in your life.
The powerhouse of seasonal sales is Amazon—the behemoth who is bringing brick and mortar stores to their knees. Amazon’s annual Prime Day sale, set records again this year. The e-commerce giant has said that last week’s 30-hour event surpassed last year’s Black Friday and Cyber Monday sales.
Even though events like these are experiencing success, there will be some things that we will always associate more with Christmas and less with July. One these is a prophecy found in Isaiah 9:6-7:
For to us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace. Of the greatness of his government and peace there will be no end. He will reign on David’s throne and over his kingdom, establishing and upholding it with justice and righteousness from that time on and forever. The zeal of the LORD Almighty will accomplish this.
The words of this prophecy might be the gift you need on this July morning. When you unwrap this gift from God, you will discover some timeless truth:
- Jesus is more than just the Wonderful Counselor, He is your Counselor, and you can turn to Him at any time. You can approach Him with confidence to find the grace and mercy that you need.
- Jesus is the Mighty God, and the pages of the New Testament are a record of His magnificent and miraculous power. He gave sight to blind, healed the crippled, and calmed the raging seas.
- Because He paid the price of peace, Jesus is the Prince of Peace, and you can experience both the peace with God and the peace of God.
Whether it is December or July, the gift that keeps on giving is Jesus; and, He can make every day a Prime Day.