A Memo from “The Real Thing”

According to a memo from Ed Steinike, Coke’s chief information officer, the company has decided to simplify the way we work and increase productivity.”  Coke proposes to do this by eliminating voice mail.  When this service is terminated, it is estimated that Coke will save about $100,000 a year.

Isn’t there something odd about this?  Isn’t it Coke that wanted folk to “sing in perfect harmony,” and now they won’t take a voice message?

If you want to contact an employee at Coke, I guess you will have to send a text message instead; and, I just can’t hear Solomon saying:   “A word fitly texted is like apples of gold in pictures of silver.”

Advice: Is It a Trick or a Treat?

adviceLike many of you, the internet has become my go-to-source for information. My most recent search for an answer involved this question: How much money will Americans spend on Halloween?

The answer was a surprise to me. It’s the number 7 followed by 9 zeroes. That’s right, $7,000,000,000. Evidently tricking and treating is the serious business of tricking the American public into treating retailers to the tune of $7 billion.

Dumbfounded that people can be found so dumb, I searched a little more, and I discovered that the National Retail Federation released an interesting survey that studied how consumers seek advice before they make a purchase. The top four items on the survey are revealing. Before making the decision to purchase an item, respondents used the following methods:

• 75.5% would seek Face to Face advice
• 30.8% would Read Product Reviews
• 25.9% would use Email as a resource
• 22.6% would send Text Messaging to get information

As I thought about the findings above, it occurred to me that many people use the same methodology before they decide to follow Jesus. The Face to Face method is one that John thought was important, and his Gospel lists several life-changing face to face encounters:

 Jesus and Nicodemus (John 3:1-21)
 Jesus and the Woman at the Well (John 4:1-42)
 Jesus and the Man born Blind (John 9:1-41)

Paul and Silas were adept at giving product reviews: “On arrival, they went into the synagogue of the Jews, and the people there were more open-minded than those in Thessalonica, since they welcomed the message with eagerness and examined the Scriptures daily to see if these things were so. Consequently, many of them believed (Acts 17:10-12).”

When people within your circle of influence seek advice concerning Christianity, is your life a convincing testimony of who Jesus is? After they investigate the claims of the Gospel based on their observation of you, are they willing to invest their lives?

Kind of a scary thought isn’t it?